Thanks to W. B. Mook, I am now the coolest kid on my block because I picked up the most awesome toy to ever hit store shelves, Optimash Prime!
I brought this home for Dan and I to play with. He was pretty excited, but not as much as me. Oh well, I'm a kid at heart. The packaging was really clever. On the back it says he's a "Tater-Bot with dual identities!" And "Potatoes in Disguise" is just classic. A woman with her kids was looking at me and my best friend like we were strange when we were squealing with delight over this in Target.